BALL Corporation has released a new report highlighting growing demand for sustainable aluminium packaging options.
The Aluminium Bottles Report is based on results from a global consumer survey that Ball said reveal a ‘market opportunity’ for household and personal care brands to diversify their packaging mix with aluminium.
45% of consumers surveyed cited ‘environmentally friendly’ as extremely important when it comes to household and personal care products. 40% of respondents said they are inspired to make a purchase by on-package claims of ‘better for the environment’ and ‘uses less plastic,’ while 50% noted that they prefer household and personal care packaging that is easy to recycle.
“The Aluminium Bottles Report introduces an exciting market opportunity for brands to expand the use of aluminium packaging in the household and personal care space,” said Jay Billings, president, Ball Aerosol Packaging. “At Ball, we know consumers want to buy products that are not only convenient and capable, but also better for the environment.
“We look forward to continuing to partner with our customers to meet this demand with innovative and recyclable aluminium packaging solutions.”
The report is based on a survey conducted of more than 1,500 end consumers across the US, Mexico, Brazil, the UK, France, and Germany.
Victoria Marletta, VP commercial, Ball Aerosol Packaging, added, “As consumers continue to demonstrate a growing preference for environmentally friendly products, there is an incredible opportunity for household and personal care brands to introduce new and innovative packaging options that are better for the planet. In particular, we’re excited about the potential to leverage aluminium packaging in the bathroom.
“For packaging hair care products, deodorant, lotions and more, aluminium bottles are a premium, durable and infinitely recyclable option that also stands out on the shelf.”
