A sunburst effect in gold foil is one of the features of the luxury presentation packs, designed and produced by Pusterla Pollards for ghd’s 2022 Christmas range.
The Lavish Luxe Collection is said to have been inspired by the Luxe art deco movement and includes hairdryers, stylers and hot brushes, with a range of limited-edition products produced in gold colour and including red velvet cases.
The presentation boxes for the limited-edition items feature metallic paper, colour matched to the products and incorporating the sunburst. This has been achieved through the use of gold foil, which is also colour matched to the metal highlights on the products.
Pusterla Pollards explained that the embossed effect includes the printing of a darker tint under the foil. This acts like a shadow being cast on the paper by the gold foiling. The overall effect is one of gold dust described as shimmering like glitter and creating a sense of movement as the eye passes over the pack.
The same sunburst is also incorporated on the packaging for the core Lavish Luxe range. The boxes are produced in black with the gold sunburst emphasised by the use of spot UV.
“One of Pusterla Pollards’ major skills is the ability to create impactful designs while always being aware of the practicalities of manufacturing, so that we achieve high-quality, attractive and functional luxury packaging that can be produced efficiently and cost-effectively,” said James Welch, ghd’s senior packaging designer. “These latest packs are a further demonstration of the strong and successful working partnership that exists between our two companies.”
