MONSTER Energy has launched a new zero sugar energy drink with Lewis Hamilton helping to design the beverage’s packaging.
The seven-time World Champion Formula 1 driver’s name is emblazoned across the top of the can, which features a new design he created in collaboration with artist, Mad Dog Jones.
The zero sugar, zero calorie vegan drink inside has a ‘refreshing’ peach nectarine flavour and comes during a ‘busy pipeline’ of launches from Monster which has helped generate an extra £77.6 million in sales.
Martin Attock, VP of commercial development at Coca-Cola Europacifc Partners GB, manufacturer and distributor of the Monster Energy portfolio, said, “Monster is more than a drink, it’s a lifestyle lived by the athletes and sports teams the brand works with and of course all their fans.
“During its 20th anniversary year, Monster has broken records to become the number one deliverer of value growth in the entire soft drinks category. Lewis has broken records for the most wins, pole positions and podium finishes in Formula One as well. This innovation brings together two cultural icons, and we’re confident it’s going to disrupt the category and drive sales.”
