FUNKIN Cocktails has turned to glass packaging specialist Beatson Clark for new bespoke bottles.
The brand previously used standard glass bottles imported from overseas, but will now look to ‘premiumise’ with the bespoke amber glass bottles made from 60% recycled materials.
Ben Anderson, marketing director at Funkin Cocktails, said, “We were one of the first to market with a premium, bar-quality cocktail that was ideal for consumers to share whilst catching up with friends and family at home. After winning numerous industry standard awards, the next step is to premiumise the packaging and ensure the brand is still front of mind for cocktail consumers. With the help of Beatson Clark we’ve now got an iconic bottle with its own unique silhouette.
“We’re very much a challenger brand to the established spirit brands out there, but we’re making serious headway in the world of ready-to-drink cocktails – we’re now the number one brand in the UK and we’ve got eyes on further growth.”
Beatson Clark’s in-house design team worked with Funkin Cocktails to develop the company’s initial ideas about the bottle design – a service which Ben says was ‘invaluable’.
“We looked at what was out there in the premium spirit market and we wanted a sleek design which would look good in the fridge at home. Working hand in hand, Beatson Clark guided us through the process, identifying the key design points from our initial idea and then designed a bottle suitable for the production line which was still representative of our brand.”
Lynn Sidebottom, sales and marketing director at Beatson Clark, added, “We are seeing more and more customers coming to us who were previously buying their glass packaging from overseas. Sustainability and reliability in supply lines is increasingly important these days; if you buy British you support British manufacturing, you get a high-quality product, you minimise risk and you lower your impact on the environment.
“We’re delighted to be working with Funkin Cocktails and look forward to working with more businesses in the spirit sector in the future.”
