‘Breakthrough’ tape solution launched for e-commerce market

ESSENTRA Tapes has launched its new paper-based tear tape – Rippatape Halo – under its ECO Range of solutions.

The ‘breakthrough solution’ aims to help firms meet environmental goals while providing customers with more circular curbside recyclable packaging options.

Rippatape Halo is targeted at the e-commerce. The solution is described as the first paper tape of its kind in the Essentra Tapes ECO Range. It is externally certified as recyclable with paper achieving an A+ level via the Italian National Recyclability Standard: UNI 11743 and MC 501: 2017 criteria.

With a tearing performance comparable to Rippatape 60, Essentra said Rippatape Halo does not compromise on the ‘easy opening credentials’ of its plastic alternative.

Ian Beresford, head of marketing and development at Essentra Tapes, said, “Legislation and consumer passion are driving the industry to seek alternatives to virgin plastics. The introduction of Rippatape Halo to our growing ECO Range proves we are committed to developing our portfolio to respond to evolving sustainability requirements.

“Thanks to our new and unique tear tape technology, Rippatape Halo offers a circularly recyclable opening solution for paper and board packs, eliminating the plastic film used in standard tear tapes, and focusing on fibre recovery. We have endeavoured to listen to and work with our customers and key e-commerce industry stakeholders to meet and future-proof the sector’s needs, mainly when it is essential to exceed elevated customer expectations.

“Sustainable packaging designs and materials are a top concern. We will continue to work on developing our ECO Range, finding ways to evolve our products and minimise our environmental impact.”