Reusable solution hailed a ‘game-changer’ for beer and soft drink market

BERRY Superfos has launched a new product the firm describes as a ‘game-changer’ for the reusable beer and soft drink cup market.

The SuperCup offers a ‘lightweight but sturdy’ solution that Berry revealed is both washable and stackable, and which can be customised for individual branding requirements.

Suitable for events where beer and soft drinks are served, the cups can be collected and rinsed before being used again.

Berry said the product, which is made from recyclable PP, is ‘at least’ 30% lighter than the market standard for reusable beer cups.

The is available in 25cl and 50cl sizes.