BOL Foods, makers of Power Shakes, have switched to a bespoke glass bottle supplied by Beatson Clark.
The business launched its range of Power Shakes 18 months ago in an incubator site. After a successful launch, a project got underway to find a new manufacturing site to scale up production and the opportunity arose to design a bespoke bottle.
The Power Shakes are described as a ‘world first’ – a ‘ready-to-go nutritionally complete meal in a bottle packed with 100% plant-based whole foods and all 26 essential vitamins and minerals’.
“We launched the Power Shakes range 18 months ago to test the product on the market with the aim to validate the concept before scaling up,” explained Jessica Vara, brand & portfolio leader at BOL Foods. “The original glass bottle had limitations, but our consumers love the use of glass. Not only does it feel premium, but the product is also perceived to be fresh and high quality.
“It’s important for us to show off the new vibrant colours of our products; not only does this set us apart from our competition, but it’s what people expect from BOL. So we set out to design a new glass bottle with some clear ambitions: we wanted it to be manufactured in the UK for sustainability reasons, to contain recycled glass, and to be a beautiful bespoke bottle design with BOL messaging embossed on it.”
Consumer research influenced the design of the bottle and helped Touch Design and Beatson Clark to come up with a solution that ‘ticks all BOL’s boxes’.
“The narrower neck has improved the consumer drinking experience and space for a larger label that wraps around the bottle has given us more room for messaging,” Jessica added. “Another reason we have chosen glass it that we see a huge number of BOL consumers re-using our packaging. We use the hashtag #dontwastecreate to underscore the fact that we want to create packaging that people will love and re-use.”
The new packaging contains over 40% recycled content.
Lynn Sidebottom, sales & marketing director at Beatson Clark, said, “Because we specialise in tailored runs, we can be agile and provide a highly flexible service to our customers. Our in-house design team is more than happy to work with design agencies to make sure we create a bespoke bottle that fulfils all the customer’s criteria.”
