‘Viable and sustainable’ alternative to traditional paper bags launched

SEAL Packaging has been acquired by experienced industry professionals Kevin Curran, Sally Gabbitas, and Kevin Prosser, as a vehicle to launch new ranges of ‘innovative and sustainable’ packaging.

With the tag-line ‘Packaging with integrity’ and a new website – www.sealpackaging.com – the Luton-based business revealed it is aiming to help clients achieve net zero ambitions.

Several new products are being launched, including the Itsnotpaper bag range, described as a ‘viable and sustainable’ alternative to traditional paper bags.

Itsnotpaper bags are said to look, feel and handle like paper, but without one tree being chopped down to make them.

“By using renewable sources such as agri-fibres as a raw material, instead of wood, the production of Itsnotpaper bags have up to 38% less carbon emissions than conventional paper bags,” said Sally Gabbitas. “They contribute to a reduction in deforestation, and the material used has so far saved more than one million trees.

“The agri-fibres we use to make the material for Itsnotpaper bags are abundant and renewable. By turning what would otherwise be waste into a valuable resource, we are supporting communities in India by paying farmers for something they previously burnt, causing air and land pollution.”

Itsnotpaper bags are made in the UK and Seal said they can be printed like conventional paper bags and behave in the same way, with the same flexibility and wet-strength.

“Working closely with envoPAP – the UK’s first certified B Corporation company in the paper and packaging industry – and a leading UK-based bag specialist, we are proud to have developed Itsnotpaper bags,” Sally Gabbitas added.

“This is the first time in my career that I’ve been able to promote a product which is certified marine degradable! Add to that the fact that Itsnotpaper bags are 100% recyclable and can be recycled in conventional paper recycling streams, and that we also have 100% compostable certification, makes these innovative bags a genuine sustainable alternative to traditional paper bags.”