ALUMINIUM foil tray manufacturer, i2r Packaging Solutions, has unveiled its new website, described as incorporating the latest web development technologies and new features.
The layout uses lifestyle photography together with a ‘before and after’ slider of various containers, utilising hotspots to highlight key design features.
The site also has ‘mega-menus’ and a product selector tool. A ‘Customise your Tray’ function enables visitors to interact with a 3D visual of selected products and add colours to the inside and out, reflecting i2r’s lacquering options.
A button allows for a screenshot of the design to be saved. A unique password-protected customer portal gives access to account information and order documents, and includes access to an ‘inspire me’ area, providing a collection of design ideas and creative inspiration.
Elsewhere on the site, details of an i2r academy, which focuses on training and development for new and existing staff, and an apprenticeship scheme, provide an insight into the importance of recruitment and retention within the organisation.
There is also information about i2r’s global reach, a corporate social responsibility section addressing its commitment to sustainability, and information on its volunteering and charitable work.
Joint founder Jon West said, “Developing the new website was something we were committed to do this year so that we could present our innovative products and expertise in an even more user-friendly and engaging way. The result is a bold and impactful portal that fully embraces the diversity of our product offering, and provides the visitor with a powerful brand story of our journey to-date.”
