THE Label Makers has created a can label wrap for a new cocktail made from 5% apple waste from apple juice production and 95% FSC-certified pulp.
The cocktail, called the Wonders of the Wilderness, which combines Holy Grass Scottish Vodka with apple tonic, was recently launched by Dunnet Bay Distillers, a family-owned gin and vodka company based in Caithness.
All label options were considered including printing, sleeves, and labels, with a paper-based wrap being chosen as the most appropriate format to fit the sustainable ethos of the company.
“With aluminium being one of the most environmentally efficient packaging materials, we chose this format as we wanted the label to be as sustainable as possible,” explained Sarah Lyons, environment manager at Dunnet Bay Distillers. “It was an easy choice to go for a paper wrap over other labelling options, allowing us to adhere closely to the company’s sustainability principles.”
The Label Makers revealed it used Fasson Apple Touch FSC, an uncoated matt wood-free printing paper with a smooth surface. The product is made from 5% apple waste from apple juice production, and 95% FSC-certified pulp. The label was digitally printed in full colour, with matt varnish and a high-build ‘tactile’ finish to highlight the design.
Sarah Lyons added, “The Label Makers delivered on time and at a competitive price. Their communication throughout the project was spot on and we are delighted with the end result.”
Dan Wilson, The Label Makers’ business development manager, added, “As always when we work with companies like Dunnet Bay Distillers, who have a very strong sustainability stipulation throughout their operation, we do our utmost to match their requirements. Clearly in this case the tie-in between the waste apple pulp and contents of the can work particularly well.”
