GREENALL’S has announced it is launching its London Dry Gin in paper bottle format.
The 70cl Greener Greenall’s Paper Bottle in now available for UK customers across all channels to order and is first appearing on Sainsbury’s shelves nationwide in October.
The fully recyclable product is described as marking a ‘significant step’ in the brand’s journey to reduce its carbon emissions to net zero.
Made from 94% recycled paperboard with a food grade pouch to contain the gin, the paper bottle is said to be five times lighter than a normal glass bottle, with a carbon footprint six times lower, and a water footprint four times lower.
As part of the Greener Greenall’s campaign, the brand is teaming up with climate action organisation, Ecologi, so that for every paper bottle purchased in the off-trade and for every 10 Greenall’s Gin & Tonics purchased in the on-trade, one tree will be planted for every Greener Greenall’s Paper Bottle.
Russell Smith, global brand lead for Greenall’s, said, “With climate change a continued growing threat, we recognise that we need to do our best to reduce our environmental footprint. This new paper bottle and partnership with Ecologi marks a significant step in Greenall’s sustainability journey.
“We know there is much more we need to do, so we are creating a roadmap for the brand that will lead us to reduce our carbon emissions to net zero.”
Linda Adams, head of partnerships, Ecologi, added, “We are delighted to be partnering with Greenall’s, planting trees around the world on the brand’s behalf. Not only is the company demonstrating its long-term commitment to offsetting its emissions through this initiative, but it is also fully committed to reducing the amount it generates.”
