‘Breakthrough’ innovation enables rigid plastic recycling across film portfolio

AVERY Dennison has announced it has removed a ‘key obstacle’ to plastic recycling with the introduction of next generation AD CleanFlake technology.

The label manufacturer said the innovation extends the benefits of CleanFlake tech to its core film portfolio, combining with its HDPE recycling compatibility.

Avery Dennison explained AD CleanFlake technology is recognised by the Association of Plastic Recyclers, European PET Bottle Platform and RecyClass, for enabling recycling by working with the rigid plastic recycling processes to either remove cleanly (PET) or stay with the package (HDPE), resulting in ‘good quality flakes, the conservation of virgin resources, and less landfill waste’.

The AD CleanFlake Portfolio is described as delivering these benefits for both PET and HDPE plastics.

“This is an important step forward in using innovation to advance the circular packaging economy without compromising performance,” said Pascale Wautelet, VP global R&D, Avery Dennison Label and Graphic Materials. “Brands are actively seeking solutions to help them advance their sustainability initiatives and our AD CleanFlake Portfolio significantly expands the applications for this groundbreaking technology.”

AD CleanFlake will be available in Europe in September and North America by the end of the year.