WAITROSE is to introduce information on bowel cancer symptoms on its own-brand toilet roll packaging.
It comes following Bowel Cancer UK’s #GetOnARoll campaign, which is calling on UK supermarkets to follow suit.
Natalie Mitchell, director of own-brand at Waitrose, said, “We want all of our customers to recognise the symptoms of bowel cancer. We’ve been inspired by what Dame Deborah James has done to raise awareness and we want to play our part in this really important campaign in partnership with Bowel Cancer UK. We will be updating our packaging from the autumn* to include this important information.”
Genevieve Edwards, CEO of Bowel Cancer UK, added, “Almost 43,000 people are diagnosed with bowel cancer in the UK every year, making it the fourth most common cancer. It’s the second biggest cancer killer, but it doesn’t have to be, as the disease is treatable and curable, especially when it’s discovered early.
“Sadly, 60% of people are diagnosed at later stages of the disease, when it’s more difficult to treat. Awareness of the red flag symptoms of bowel cancer remains worryingly low, so it’s fantastic that Waitrose has signed up to our #GetOnARoll campaign to help people recognise the signs.”
