TESCO has announced it is to scrap multipacks of its own label drinks in a move which it said will save 45 million pieces of plastic a year.
It comes as the supermarket looks to step up its campaign against unnecessary plastic by removing the multipack wrap from its own-brand beverages.
The supermarket said that individual cans will continue to be sold at the same price per unit as found in a multi-buy promotion.
It added that, instead of having to buy multiples of the same product, shoppers will now be able to mix and match purchases.
Tesco head of packaging development, Johnny Neville, said, “Customers are focused on getting great value right now, but they still want to use less plastic.
“Not only is this move great news for the environment but it will also offer customers more choice and flexibility when it comes to fizzy drinks – at no extra cost. It could even work out much cheaper for customers who want a variety of drinks. Basically it’s more choice, same value but less plastic!”