PROTECTIVE packaging specialist Macfarlane Packaging is on a mission to learn more about online shopping trends by launching its 7th annual unboxing survey.
The survey provides insights into consumer opinion of e-commerce packaging and the impact it has on their online retail experience. Macfarlane explained that the information is important to retailers and their third party logistics partners in shaping the customer experience and organising supply chain operations.
This year’s research aims to learn if companies are using the right amount of packaging and if retailers are ‘maximising opportunities’ for branding on packaging. Following last year’s insight that almost a fifth of consumers won’t buy from a retailer if they don’t use sustainable packaging, the survey will also evaluate how eco-friendly consumers perceive companies’ packaging to be.
Consumers will be able to contribute to the research until 21 August 2022.
Laurel Granville, marketing director of Macfarlane Packaging, said, “Last year’s research revealed that many consumers intended to continue to shop online more in a post Covid-19 environment and that sustainable packaging was increasingly being seen as a differentiator for retailers. This year, we hope to gain greater insight into consumer opinions on packaging and how this will impact retailers.”
