TO mark the digitalisation of Winter & Company’s 1,300 cover materials, the firm teamed up with foil supplier Foilco and rendering specialist Chaos for the Pixel x Paper x Press event in London, where guests had the chance to discover how physical materials exist in a digital world.
Winter & Company said the combination of its materials, Foilco’s foils and Chaos scans has created an ecosystem for designers and producers to create ‘ultra-photorealistic’ 3D visualisations of projects prior to production.
Nikolai Winter, the 4th generation of his family to be on the board of Winter & Company and project lead, said, “Each of the 1,500 plus products we produce between us has been effectively photographed over 10,000 times to capture in the most amazing true to life detail every aspect of the material that you can experience in its physical form. We are delighted with the results.
“At a time where remote working has greatly increased, studios and brands will be able to share true likeness imagery across their global network. Brand integrity and continuity can be controlled with all stakeholders and importantly you can vastly reduce the prototyping process, and both physical and environmental costs.”
Matt Hornby, sales director of Foilco, added, “This technology also gives creatives the freedom to be more expressive in their foil and paper considerations, meaning more (aesthetic) risks will be tried and taken, creating more unique and stand out packaging designs.”
Pixel x Paper x Press was a mix of interactive spaces where event collaborators showcased their expertise, while a series of talks explored the creative opportunities and insight into the commercial benefits.
