James Barber, chief operating officer at Zendbox, explains how e-commerce stores can work towards becoming more sustainable by reducing their packaging waste
By 2023, the UK e-commerce market is predicted to grow a further 35%. With half of all plastics used being attributed to packaging, helping e-commerce stores fulfil the increasing demands of online sales whilst working towards a more sustainable future is one of the biggest challenges facing 3PL providers. Zendbox is tackling this challenge head on and showing clients how they can be profitable and planet friendly.
The trend for sustainable packaging options is growing in popularity, most notably in the fashion and beauty sectors, who enjoy high volume sales. Big beauty brands like MAC are even offering a free lipstick when customers return their old packaging as part of their ‘Back to Mac’ incentive.
Using only recycled or recyclable packaging such as paper void fill, gummed paper tape and honeycomb paper is another way e-tailers can make a positive impact and match their eco-friendly initiatives with action.
Not only does the offer of eco-friendly packaging make environmental sense, but it’s a commercial win; put simply, using less packaging cuts costs.
Involving the supply chain in this further reduces outgoings and online stores can work alongside suppliers. Changes like using smaller boxes or bags and asking suppliers to consolidate shipments reduces end-to-end shipping costs for everybody.
Using in-depth analysis and inventory tools also helps e-tailers to forecast demand so they can avoid over ordering and, subsequently, overspending on unnecessary packaging.
Involving the end user is yet one more way companies can work on sustainability. Offering a range of packaging, including plant-based and compostable options, gives customers the feel-good factor in knowing they’ve made a positive contribution.
Educating people on how to appropriately dispose of the packaging is another consideration for brands wanting to offset their footprint even more.
Finally, finding ways to make packaging useful after the parcel has arrived can really help with environmental initiatives and the bottom line. The World Economic Forum has found reuse and refill measures could reduce packaging costs by at least $8 billion a year, with these savings passed on to consumers.
Samsung returns phones or tablets that have been repaired, in boxes that can be reused as phone stands. Even the humble shoe box has been used as toy storage since its inception in 1871.
Finding smarter ways to repurpose packaging makes consumers more aware of their impact and businesses more creative in their efforts. Zendbox has spotted this shift towards sustainability, working with its clients to fulfil orders for a generation of customers who are increasingly looking for convenience with a conscience.
