ESSENTRA Tapes has announced it is stepping up its efforts to improve sustainability across the flexible packaging sector.
The tape solutions provider recently launched SupaStrip PCR, which it said is a ‘high performance’ tear tap containing ‘at least’ 70% post-consumer material designed for flexible packaging applications.
Ian Beresford, head of marketing and development at Essentra Tapes, said, “To ensure sustainable packaging is widely adopted, it needs to offer more than just sustainability. It must be desirable, too. SupaStrip has always been the gold standard for easy-open flexible packaging solutions.
“It enhances and adds value to any packaging that it’s integrated into and transforms the opening experience. Now, SupaStrip PCR offers that same gold standard performance but with improved sustainability benefits on top.
“Flexible packaging generally uses fewer materials than rigid equivalents and is more lightweight and more efficient to transport. The future of packaging is leaning towards a sustainable flexible future, so it is perfectly complemented by SupaStrip PCR.”
