ESSENTRA Tapes is urging consumer packaged goods leaders to ‘reimagine’ their packaging portfolios to stay competitive.
The firm said that a number of e-commerce retailers have given ‘gloomy’ revenue forecasts in recent weeks with growth slowing in the sector following a period of rapid expansion during the pandemic.
Ian Beresford, Essentra Tapes’ head of marketing & development, said, “As brands look to stabilise after the Covid era e-commerce craze, packaging is an area that is garnering lots of interest. Increasingly, they end up talking with us about our range of tape solutions that can make the packaging opening experience so much more pleasurable.
“Essentra tear tapes can create easy access to both primary and secondary packaging applications, such as flow wraps, multipacks, or indeed e-commerce corrugated boxes, avoiding messy, ragged tears or frustration in accessing the product.
“Whilst the current business environment is certainly challenging, there are also opportunities. Now, more than ever, it is crucial to bring more value to consumers and reduce complexity in the consumer path to consumption.
“We believe organisations that set a high ambition level for the product experience, including the opening of packs, while attempting to understand the complex and intersecting motivations of today’s consumers, will grow and sustain at greater levels.”
Essentra said that its flagship brands RippaTape, SupaStrip, and RE:CLOSE have all seen recent increases in demand.
