‘Outstanding’ labels help cocktail range to make its mark

THE Label Makers has revealed it has teamed up with cocktail mixologists, White Label Cocktails, to produce labels for the Marksologist range by M&S.

The selection of six ready-to-drink cocktails has been designed to replicate the in-bar drinking experience of a cocktail bar. The range comprises of drinks such as a Golden Negroni, an Espresso Martini, the Verdita Margarita, the Clover Club, Passion Star Martini, and Cacao & Aged Rum Old Fashioned.

The Label Makers explained the process of creating the labels, from concept to final print, took several months. The business liaised with brand identity and packaging design specialists, Sand Creative, to agree print methods, embellishments and materials that would work well with the designs.

Once conceptual artwork had been agreed, The Label Makers worked with SGK & M&S to complete the reprographic stage. Following various artwork meetings to ensure a ‘smooth’ packaging launch, the labels were flexo printed to include hot foil, emboss, deboss and  inline-embellishments. This is said to have resulted in each label having its own look and feel through a use of different uncoated and textured materials.

“We were delighted to be asked to work with M&S and partners on the new Marksologist range of products, ” said The Label Makers’ Ben Robinson. “Each design really utilises the extensive inline-embellishments that our MPS flexo presses have to offer. It was a joy to be involved in the whole process from artwork concept stage through to label application.”

Founder and owner of White Label Cocktails, James Trevillion, added, “We initially connected with The Label Makers at Packaging Innovations at the NEC in 2020 – they really stood head and shoulders above the competition at that show. For this job, Ben and the team oozed professionalism and knowledge, and that filled me with confidence that the product would not only be first rate, they would be delivered on time and well supported.

“The labels look outstanding. With a premium liquid, it is imperative that the quality is communicated to the customer clearly, and the Marksologist labels do that with ease.”