Noodles brand reduces plastic content in new pots

KABUTO Noodles is promising the ‘lowest use of plastic’ in the UK premium instant noodle category, with a new 100% recyclable K3 cardboard-plastic pot from Greiner Packaging.

“At Kabuto, we are on a constant journey to evaluate our impact on the planet through everything we do,” said founder Crispin Busk. “We want to ensure we are truly sustainable, and that means changing things whenever we find a more sustainable solution.

“Our original 85g K3 pot represented a significant sustainability improvement over our previous packaging, but was over-engineered, with a high plastic content, and was being produced with a bespoke set of tooling. The new 65g K3 pot uses less plastic than the previous pot and is made with a standard tooling set at Greiner Packaging’s factory in Dungannon, Northern Ireland.”

The new 65g K3 light-weight thermoformed pot is said to use over 40% less material than the previous pot, and is wrapped with a removable cardboard outer layer.

The new packaging has also been described as ‘key’ to developing the brand in the United States.

“We launched our sister brand Kusari Noodles in late 2019, and it has been going from strength to strength as we gain more stockists across the country,” Crispin Busk added. “The category is worth nearly $1B, and Ramen is definitely a U.S. staple. Our goal is to help drive category value and volume whilst delighting consumers with our restaurant-style Ramen by delivering on quality.

“Our stance has always been: ‘Be ethical, be honest’. We feel that our end-user consumers are on the journey with us, and many share their discovery of the eco-warrior on the packaging or just message us thanking us for doing our best in the category.”