LIMITED edition hairdryers and straighteners from ghd are being packed in colour-matched presentation boxes developed by Pusterla Pollards.
The iD collection features ghd’s award-winning ghd helios professional hairdryer in pastel colours, lilac and blue. The company’s ghd gold and ghd platinum+ straighteners are also being produced in the same lilac and blue respectively.
Pusterla Pollards explained that the box lids match the main colours of the products while the decorative foiling effects correspond to the metallic accents on the back and base of the handle of the hairdryers and the base of the straighteners – pink for the lilac boxes and lilac for the blue.
Both boxes are said to offer a ‘robust and high-quality’ construction with ‘snug-fitting’ lids. They also contain a selection of iD collection stickers that consumers can use on their phones and laptops.
“Our original helios and straightener packaging from Pusterla Pollards have been a huge success and these latest boxes continue to deliver the same excellent combination of quality and aesthetics that are essential to our brand,” said James Welch, ghd’s senior packaging designer. “The effect of the colour matching ideally conveys the fun and creativity that is an inherent part of these limited-edition products.”
