CHEESE brand Cathedral City, from Saputo Dairy UK, has announced the launch of new side opening packaging featuring its signature resealable, zip lock.
Launching across the entire Cathedral City block range, the packs will begin rolling out in stores from June 13.
The company revealed that consumers will be able to ‘seamlessly’ slide the cheese in and out of the pack without touching the bare cheese block, so they can slice or grate it straight from the packet.
To help reduce food waste, the packaging is said to keep the cheese fresher for longer as the shorter zip makes resealing it easier. It also reduces the plastic content by 6%.
In consumer trials, over 60% of users preferred the new side opening format. The packaging will be replacing Cathedral City’s current top opening packs.
Neil Stewart, Cathedral City marketing controller at Saputo Dairy UK, said, “Research has told us that consumers are looking for ease and convenience when using their block of cheese. Hygienic handling and the ability to keep the cheese as fresh as possible were also key considerations and our new side opening, resealable packs achieve all of those things.
“The fact we are the first brand on the market to introduce such a pack demonstrates the commitment, passion, and expertise that we at Cathedral City put into everything we do. We will always listen to our customers and their feedback and, as such, the packaging will continue to feature the press to close ability that not only keeps our cheese fresh and helps to reduce food waste, but also eliminates the need for secondary plastic to reseal the cheese once opened.”
