THE global sales team of A B Graphic International (ABG) recently re-united for a three-day training workshop – the first event of this type since before the pandemic.
40 representatives from countries including the USA, Spain, France, Germany and the Netherlands, congregated at the finishing equipment manufacturer’s West Yorkshire HQ to learn more about technical developments and new product launches scheduled for the next 12 months.
The team received insight on global markets and updates on manufacturing. It also got to visit ABG’s third 40,000 sq ft manufacturing facility on the Kelleythorpe Industrial Estate near Driffield, to learn more about refurbishment and expansion plans. The additional site was purchased earlier this year.
“It has been great to be able to renew friendships and develop new professional relationships over the three days,” said Jim Wright, Canadian area sales manager. “We’ve all thoroughly enjoyed highly informative updates on the new developments at ABG, which has helped provide a better understanding of new products in the pipeline and future strategy.”
ABG’s global sales director, Matt Burton, added, “It was excellent to have the global sales team together again. They have had some outstanding results and we are really proud of all they have achieved. It was great to get them excited about the new products we currently have in development, as well as using the event to build and strengthen relationships within ABG as a whole.
“It was a plus to enjoy some good weather over the period. Having some drinks in the local area, along with Yorkshire tapas and some fish and chips on the last night, was particularly well received!”
