‘Striking’ packaging solution proves a winner for non-alcoholic drink

THE packaging design team from Metsä Board has helped create a ‘spectacular’ solution for a non-alcoholic sparkling beverage.

In addition to protecting the product, Metsä said the packaging forms a ‘beautiful entity’ with the bottle. The design of both the bottle and the packaging is based on a painting by world boxing champion and artist Eva Wahlström. For every product sold, 50 cents will be donated to the Finnish Cancer Foundation.

“We wanted to bring consumers a product that visually transcends the everyday,” said Kimmo Koivikko of Lasso Drinks, which produced the drink. “The drink gets its flavour from the rose petals, which are also displayed in a striking way on the bottle and packaging.”

Ilkka Harju, packaging services director, EMEA and APAC, at Metsä Board, added, “The packaging is open on both the front and the back, forming a frame around the bottle. This also minimises the amount of material needed for the packaging. The product story was printed on the packaging in Finnish and English.”

The packaging was produced by Orapac. Its microflute structure has MetsäBoard Pro FBB Bright folding boxboard on its surface. The reverse liner and fluting are MetsäBoard Natural WKL Bright white kraftliner. After use, the packaging is described as being easy to recycle in the paperboard collection.