CLINICAL skincare brand Murad has teamed up with recycling specialist TerraCycle to help divert plastic waste from landfills while turning it into new recycled products.
Through The Murad Free Recycling Programme, the brand is now providing customers with the opportunity to recycle product packaging while earning charitable donations for non-profits in the process.
Customers can sign up on the Murad programme page at www.murad.co.uk/terracycle or the TerraCycle programme page at www.terracycle.com/en-GB/brigades/murad-uk, download a pre-paid shipping label, and send their Murad empties via UPS.
Once collected, the packaging is cleaned and melted into hard plastic that can be remoulded to make new products. Every shipment of packaging sent to TerraCycle also earns the collector points that can be used for charitable gifts or converted to cash and donated to a non-profit, school or charitable organisation of their choice.
“Today, consumers understand more than ever the importance of sustainability,” said Dr Murad. “It has been my life’s work, and the foundation of Murad, to help people attain healthier skin and happier lives.
“Through our newly founded partnership with TerraCycle, we further strengthen this pledge by providing easy steps to help our community support the health of our planet. Because wellness for the planet is just as important as wellness for the people.”
Murad’s other sustainability goals include transitioning to a 50% reduction in virgin plastic by 2025, the integration of 50% PCR components by 2030, and 100% designed to be recyclable by 2030.
TerraCycle CEO and founder Tom Szaky added, “Murad is giving their customers the unique opportunity to divert waste from landfills by offering them a way to responsibly dispose of their cosmetic packaging. In turn, by participating in the Murad Free Recycling Programme, consumers can demonstrate their respect for the environment not only through the products that they choose to include in their beauty regimen, but also by how the packaging is disposed of.”
