80,000 tubs of Mackie’s honeycomb ice cream will promote a prize draw to win a two-night break in Aberdeen and Aberdeenshire.
The move is part of the latest ‘Above and Beyond’ campaign to promote the region as a holiday destination after VisitAberdeenshire teamed up with the ice cream specialist on the initiative.
Three runners-up will each receive a year’s supply of Mackie’s ice cream.
Chris Foy, CEO VisitAberdeenshire, said, “We’re delighted to continue our collaboration with Mackie’s of Scotland on another marketing campaign which flies the flag for the region as a must-see destination with a fantastic food and drink larder. Above and Beyond encapsulates the high-quality visitor experience offered here in the north east from our scenery, accommodation, places to eat and drink and varied attractions.”
Mac Mackie, Mackie’s of Scotland’s MD, added, “We’re pleased to be part of the campaign to promote a wonderful area of the country, which has become synonymous with quality food and drink products – something that Mackie’s is proud to be a part of.”
The promotional tubs will feature a link to a website where consumers will be able to enter the competition.
