HEINZ has announced it is to develop a prototype ketchup bottle made entirely from sustainably sourced wood chip.
The firm will work alongside Pulpex on the prototype, using the sustainable packaging firm’s innovation to develop the renewable and recyclable bottle.
It is hoped that the work will aid Heinz in its ambition to make all its packaging globally recyclable, reusable, or compostable by 2025.
Furthermore, it also hoped it will help it achieve net zero greenhouse gas emissions by 2050 – with Heinz explaining that Pulpex’s current data indicates that the carbon footprint of Pulpex bottles is less than glass and plastic on a bottle-by-bottle basis.
Kraft Heinz CEO, Miguel Patricio, said, “Packaging waste is an industrywide challenge that we must all do our part to address. That is why we are committed to taking steps to explore sustainable packaging solutions across our brands at Kraft Heinz, offering consumers more choices.
“This new Heinz bottle is one example of how we are applying creativity and innovation to explore new ways to provide consumers with the products they know and love while also thinking sustainably.”
Heinz said the next step in the process will involve prototype testing to assess performance before testing with consumers and bringing the bottle to market.
Rashida La Lande, EVP & global general counsel and chief sustainability and corporate affairs officer at Kraft Heinz, added, “We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options. We’re eager to continue discovering more sustainable packaging for our beloved and iconic brands.”
Scott Winston, Pulpex CEO, said, “We are delighted to work with Heinz to bring our patented packaging technology to such a famous name in food and are excited about the potential of this collaboration. We believe that the scope for paper-based packaging is huge, and when global household names like Heinz embrace this type of innovative technology, it’s good news for everyone – consumers and the planet.”