BPF announces major branding change

THE British Plastics Federation (BPF) has unveiled a new logo alongside a refreshed website.

The organisation said the new logo reflects the BPF’s focus on boosting the industry’s image, intended to ‘fortify’ the BPF’s influence across key stakeholder groups and via its reports and initiatives.

With the tagline Supporting a Sustainable Plastics Industry, the BPF’s new look is described as alluding to the organisation’s focus on communicating the importance of the industry as more than just an economic force but also a positive environmental one. It is intended to reflect a ‘forward-thinking, innovative industry, committed to positive, sustainable change’.

Inspired by the theme of collaboration, the plastics resin identification symbols, and the mobius recycling loop, the BPF added that the new icon is intended to deliver a ‘swift and positive’ association in the mind of audience groups. The icon’s three core parts can be said to represent the three parts of the plastics supply chain: polymer suppliers, plastics processors, and recycling companies.

BPF members have been invited to display the new logo on their websites and other marketing materials.

Philip Law, director general of the BPF, said, “The British Plastics Federation reached well over six million people in its communications last year and can quite rightly claim to be a leading global voice on sustainable plastics. Given our vital role in supporting the UK industry’s tremendously positive track record, we are thrilled to release this refreshment of our branding.

“We recognise how this visual change will support the BPFs many initiatives promoting a sustainable future for the UK plastics sector.”