SPRITE is to feature a new on-pack promotion aiming to tap into young adults’ ‘enjoyment and need’ for ‘chill time’.
The promotion will feature the line Chilling time is not a waste of time alongside on-pack QR codes which will take consumers to the Coca-Cola app where they can play the Chill Time game.
In order to activate the game, consumers will enter a unique pin found under the cap or pull ring of their Sprite container. The game will see them collect as many gems as they can, before being offered the chance to enter an instant win prize draw or a raffle for the ‘highest value’ prizes.
Prizes include £1,500 towards a whole room makeover to create the ultimate chill out zone, smartphones, home cinema system, tablets, and more – Coca-Cola said prizes are designed for those who take their chill time seriously.
Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners GB, said, “Young adults typically spend more than 13 hours per day on screens, with screentime playing a key role in their chill time at home. By tapping into the mindset of our target audience, we are confident that this promotion and campaign will increase the appeal of the Sprite brand – worth nearly £50 million in retail – and drive sales for our customers this summer and beyond.”
