LOCH Lomond Whiskies has unveiled new packaging across its entire range of whiskies to give them a ‘striking’ new look.
Both the primary and secondary packaging have been redesigned using ‘richer and deeper’ colour tones, as well as bolder fonts to improve the products’ visibility and impact on shelf.
A new ‘contemporary’ bottle design, which includes detailed embossing to improve tactility, has also been introduced in a bid to help drive ‘significant premiumisation’ and create ‘clear differentiation’ from other whisky brands in the market.
In addition to the new visual designs, Loch Lomond Whiskies has also undertaken work to update its pack copy to reinforce its brand storytelling – showcase its history, heritage and its ‘strong connection’ to the stunning Loch Lomond area, as well as highlighting its ‘signature style’ of fruit, honey and soft smoke.
Colin Matthews, CEO of The Loch Lomond Group, said, “Since the founding of our business over 200 years ago, the generations of people behind our brands have been doing things differently with great success.
“We continue to have this incredible ambition and passion to not only produce fabulous award-winning whiskies but to always be imaginative and innovative in our approach to creating exceptional whisky, and striking and relevant packaging has always been part of this.
“Over the past few years, we’ve seen very significant growth in our brand across the world, and as we look to continue to both excite existing consumers and engage new ones, both at home and abroad, it is important that our products stand out on from the rest and clearly communicate our heritage, history, quality, brand story and signature style of fruit, honey and soft smoke.
“This major refresh and investment is an important step in our continued growth strategy which underpins our position as an exciting, accessible and high quality malt brand. It also supports our partners, and our sales and marketing teams, across the world as we continue to engage all consumers and build on our quality reputation and awareness across all markets.”
