CAN Makers, the trade body representing drinks can manufacturers in the UK, has confirmed the launch of a new website designed to communicate the benefits of cans throughout the value chain.
The move follows a period of growth across the industry. The Can Makers explained that the variety of premium drinks in cans has ‘dramatically increased’, while the number of cans shipped in the UK has recorded ‘double digit growth’.
Simon Gresty, Can Makers chairman, said, “Despite the challenges we have all faced in the last two years, the can making industry has proved not just its resilience but its extraordinary capacity for innovation. The range of cans now used to package high quality beverages is greater than ever before and we are seeing an increasing number of new premium brands, including wines and RTDs, launching their product exclusively in cans.
“The new website has been designed to reflect these shifts in the market, the endless design possibilities cans provide, and the opportunities cans offer brands to make a positive choice for the environment with the world’s most recycled beverage packaging format.”
The new site will also provide a platform for the association to showcase its campaigns to promote cans.
Mr Gresty added, “The contemporary, responsive design of the new website offers a much-improved user experience and now reflects the way in which our industry has evolved in recent years.”
For more information, go to: https://www.canmakers.co.uk/
