DARNLEY’S Gin has announced the launch of its sustainable gin pouches in time for Mother’s Day.
Described as an ‘eye-catching, unique present that gin-lovers can refill all year round’, the pouches are available in 70cl for each of the Darnley’s Gin Original, Spiced Gin & Navy Strength products via the firm’s website.
The pouches are part of the company’s 2022 sustainability strategy. The new range is primarily aimed at existing fans, who can simply order their re-fill and decant the gin into their Darnley’s bottles before returning the pouch by Freepost back to Darnley’s HQ for recycling.
The range of pouches derives from the plastic material (grade 7) which is not only recycled but also weighs 50% less than a glass bottle of Darnley’s Gin to transport.
William Wemyss, founder of Darnley’s Gin, said, “Our sustainability plans for the brand are one of constant improvement and the launch of our gin pouches is part of this journey. We hope Darnley’s Gin fans will not only enjoy these gins on Mother’s Day, but also return the pouches so the full environmental benefits of this initiative can be realised.”
