A series of interviews has been released by Pro Carton, the European Association of Carton and Cartonboard manufacturers, in celebration of International Women’s Day 2022.
Conducted with three prominent female figures in the cartonboard industry, the interviews feature the thoughts of multi-award-winning packaging designer and lecturer, Susanne Lippitsch; head of creative at Alexir Packaging, Claire Summersby; and newly appointed team lead marketing communication at MM Group, Alexandra Moser.
Susanne Lippitsch said, “Packaging is not only indispensable wrapping for products, it protects and sells products. Packaging tells stories, makes people’s lives easier and makes them smile in the best case. Each of my packaging developments has let me dive into new worlds and I always learn new things – it’s the variety I love.”
Claire Summersby added, “For me, it’s the creativity that’s involved. We have construction designers, graphic designers, marketing, new product development – every day is different. All of our customers are different and different projects are coming in. And, as we’re at the beginning of the design process, that for me is the really interesting bit. It’s where you can become very creative.”
“On a higher level, we’re in an industry which is helping the environment. We’re working with a material that is sustainable and contributes to the circularity of the environment. We’re in the thick of everything here. Brand owners want to switch from plastic to board, and we can help them.”
Speaking about International Women’s Day, Claire added, “Of course, it’s important. We should encourage women. We should empower women. We should celebrate our successes, why wouldn’t we.”
Alexandra Moser commented, “Here at MM Group, sustainability is not just an icon on the website or used for greenwashing, it is a core competence. Cartonboard is at the heart of the circular economy because waste is used as a resource combined with new fibres from renewable, sustainably managed forests to continue the loop. We have an impact. I am one of 12,000 employees at MM Group and our products are used by millions of consumers all over the world.”
Katie Ryan, marketing at Pro Carton, said, “It’s fantastic to see so many people in the packaging industry celebrating the amazing female talent we have in the sector today. Watching these wonderful interviews, created in celebration of International Women’s Day, makes me feel incredibly proud of how far this industry has come with regards to diversity and inclusivity. I’m very excited for the future ahead.”
