GLASS packaging specialist Croxsons has revealed plans to mark its 150th anniversary by unveiling the company’s ‘ambitious’ sustainability plans at the upcoming BeerX event.
The business, which recently saw a change of CEO from James Croxson to Tim Croxson, as part of its father to son succession planning, is planning a number of environmental initiatives.
The firm has made a commitment to achieve carbon net zero and will be planting 150,000 trees. Any customer who places an enquiry and makes an order up to 100,000 bottles can have their first order completely offset in terms of its carbon footprint.
“As we are not a manufacturer, there is only so much we can do when it comes to sustainability,” said CEO Tim Croxson. “We can analyse our carbon footprint and have plans to reduce that to zero, but we also wanted to be gutsy and show our intent – that’s when we decided to plant 150,000 trees.
“Sure it’s outrageous, but why not – it’s our gift back in many respects. In offsetting a customer’s order, we’re saying that we can’t fix everything, but we must do something and this is something that we can do. Sustainability should be the heart of everything we do and hopefully this will also help customers with their sustainability goals too.”
BeerX runs from March 16-17 in Liverpool.
