GARÇON Wines is spinning off the packaging elements of the business under the new name of Packamama.
Inspired by the goddess Pachamama, the firm said Packamama offers packaging protecting Mother Earth.
It encompasses the packaging supply and bottling elements to third parties previously handled by Garçon Wines, including their climate-friendly eco-flat wine bottles which are flat to save space and made from 100% recycled PET to save weight and energy.
Realising the potential of eco-flat bottles to help create a more sustainable wine industry, and after receiving much commercial traction and media interest, Garçon Wines said it quickly pivoted to primarily offering their lower carbon packaging format to other wine businesses.
As the packaging business does not provide wines, it said it became ‘increasingly confusing’ to be named after a traditional French waiter and to include ‘Wines’ in the company name. It added that launching the packaging business line as Packamama reinforces their vision to be a driving force in the acceleration towards a low carbon future in the drinks industry, by providing climate tech packaging designed for a circular economy, starting with wine.
With the new business brand launch coinciding with Mardi Gras, Santiago Navarro, CEO and founder of Packamama, commented, “Beyond Carnaval and pancakes, this day is also known as a day of giving thanks to the planet. Over the last 60-100 years, humans have over consumed, over polluted, and damaged the natural world. This has caused ecological meltdown, mass biodiversity loss, and a serious existential threat for the human race as outlined in yesterday’s latest IPCC report.
“When looking at areas to innovate to help safeguard the planet, rethinking packaging from base assumptions can uncover its full potential as a force for good in contributing to circular models and helping slash carbon footprint. Our new name and accompanying visual identity are designed to be uplifting, memorable and purposefully distinct from other packaging businesses, perfectly solidifying our commitment to creating packaging that protects Mother Earth. Indigenous people have inspired us, as their tradition of nature conservation we must now all follow.”
