DOMINO Digital Printing Solutions has revealed it has seen ‘substantial’ investment by label converters into adding variable data printing of tracking codes onto labels for online retail supply chain requirements.
Jim Orford, the firm’s global product manager for the K600i, said, “In the last two years, the number of codes being printed has almost doubled. We have witnessed a substantial growth for variable data printing, both in the number of K600i printers installed, with a far higher uptake of wider and higher speed configurations, with systems printing up to one million different codes onto labels per hour.
“This trend towards online retail is understood and many of our label converter customers have invested significantly in capacity to meet this.”
Other K600i applications include security and anti-counterfeit mark printing, traceability codes for pharmaceutical and tobacco products, promotional games, and loyalty schemes.
Jim Orford added, “Variable data printing enables a label converter to both develop new business and benefit from this added value work.”
The Domino K600i ink jet printer is designed to be mounted inline on a conventional flexo press or label finishing line.
Philip Easton, director of Domino Digital Printing Solutions, added, “The K600i has been a real success for Domino and reflects our 44 years’ experience of developing digital inkjet products. The i-Tech or intelligent Technology features provide such a reliable and robust solution and it is a real pleasure to receive positive feedback from our customers about how our products have progressed, improving productivity and allowing their businesses to grow and prosper.”
