COLPAC has customised its recyclable Stagione range to create a ‘future-proof’ solution for Hug PET FOODS.
The firm revealed that the result meets the pet food producer’s quality and sustainable objectives, and also responds to demands for flexibility, catering to the evolving ingredients of the company’s product range.
Hug PET Food ranges are formulated to ‘maximise’ pets’ quality of life and are sold online and through pet food suppliers across the UK.
The company required a packaging solution which was ‘simple, effective, and represented the premium Hug brand’, whilst also being multifaceted in its performance to manage the diverse range of dishes produced.
The Stagione range was chosen for its shape, stack-ability and performance that allowed both freezing, and microwave heating. The ability to recycle the packaging within current and future guidelines was also important.
Initially the proposition was for sealed, lidded, individually printed packs. However, with 28 different recipes and a continual process of adjusting and improving them, bespoke printing the base was not an economical or flexible enough option.
Colpac worked with Hug to find a solution. The first stage was the sealing of the Stagione bases. Due to the rigid roll top construction, Colpac said they are ‘ideal’ for this, and with the same top out size for the selected 750ml and 1000ml Stagione bases, only one size tool was required.
Colpac initially recommended the Colseal® SL1200, however additional functionality was required such as inkjet coding and a conveyor unit, and an alternative solution was developed.
A solution was also required for the branding of the pots. Colpac suggested a full colour printed sleeve to be fitted onto the packs for each of the different flavour combinations with a space for an inkjet label for ingredients, best before date and serving/cooking instructions.
Hug PET FOODS also uses the same solution in the smaller 225ml and 450ml Souper Pots with sleeves for cat food.
“When it comes to feeding healthy, happy pets, Hug PET FOODS don’t believe in compromise,” said Kate Berry, Colpac’s head of marketing & product. “Colpac are well placed to meet this approach as we can customise our ranges to meet the specific needs of our customers. Our Stagione range is highly versatile and meets the complex needs of manufacturers with a range of different dishes.”
