UNILEVER has launched new paper-based packs across its entire range of Carte D’Or ice cream.
It said the move will see the brand use 93% less plastic per pack and will in turn save over 900 tonnes of virgin plastic in the UK annually.
The paper being used for the new packs comes from sustainably managed forests and controlled sources and is PEFC certified – with both the tub and lid being suitable for the normal household paper recycling stream.
Horacio Cal, ice cream marketing director for Unilever in the UK and Ireland, said, “For over 40 years, Carte D’Or has been committed to crafting delicious desserts made with some of the finest quality ingredients, which we strive to source in a sustainable way.
“Now, we’re proud to have made this move to paper tubs, helping shoppers to reduce their plastic packaging footprint at home.”
