MORRISONS has launched paper-wrapped toilet and kitchen rolls in a bid to limit plastic waste and increase the use of recyclable packaging in customers’ homes.
The supermarket said the plastic film used to wrap the products has historically been difficult to recycle, with toilet and kitchen rolls two of the most commonly bought household products – with 98% and 82% of customers respectively putting them in their baskets each week.
Morrisons said the paper packaging, which is responsibly sourced and FSC-certified, is 100% recyclable to make it easy for customers to put it into their kerbside collections. The toilet paper and kitchen sheets themselves are also made using 100% recycled paper.
The supermarket is also in the process of making the production of the products more sustainable, with the new rolls and packaging being produced using 100% renewable energy at local sites in the UK to lower their carbon footprint.
Leanne Jarrett, household buyer at Morrisons, said, “Millions of toilet paper and kitchen rolls are bought every day in the UK. So if we can remove plastic entirely from these products – and if all customers bought these alternatives – we could save nine tonnes of plastic from being used a year. We’ve priced our new eco products at only a fraction more than our standard ones, so that customers can affordably make the switch.”
