MACFARLANE Packaging has launched a new tool designed to help businesses identify the total cost and environmental impact of their packaging operation.
Dubbed as the ‘first of its kind’, the packaging optimiser uses software to demonstrate the potential cost and CO2 savings that the correct packaging solution can have on any supply chain.
The firm said that the digital tool allows its team to work collaboratively with their customers to investigate potential opportunities for savings – from packaging materials, storage, and productivity, through to reducing damages & returns, and delivery fleet utilisation.
Commenting on the launch, Laurel Granville, marketing director for Macfarlane Packaging, said, “Helping businesses find the right packaging solution that has a positive impact on their operation has always been at the heart of what we do. We understand businesses need information to help them make informed choices about their packaging materials, especially when it comes to sustainability.
“Our new packaging optimiser revolutionises this approach. We can provide a clear illustration of cost and CO2 equivalent savings that will reduce their environmental impact and proactively contribute to our customers’ ESG goals.”
