SONOCO’S has revealed that its fully recyclable paperboard solution will help Premier Foods remove 40 tonnes of packaging annually for its best-selling Bisto gravy drum.
The food manufacturer has introduced its new sized Bisto product, which will come in caddies that are 8mm smaller than the previous edition.
Using recyclable paperboard drums, the new packaging gives shoppers an additional 20g of gravy granules for the same price, while being presented in packaging that uses fewer resources.
Savan Sabharwal, marketing controller at Bisto, said, “Reducing the size of our drum is a great example of how small changes can ladder up to make a big difference. We make around 50 million Bisto gravy drums each year and so change of this scale requires real collaboration. We’re really pleased to have found a more sustainable solution while retaining the quality of Bisto that people love and expect.”
Sonoco’s paperboard container is made from recycled paper fibre, including a paperboard end. All inks and adhesives are water-based, and Sonoco added that all materials used in the packaging are easily separable within the recycling process.
Philip Brown, UK sales manager at Sonoco Consumer Products Europe, said, “For Premier Foods, sustainable packaging solutions are essential, and they are also very aware of the need to reduce the amount of packaging that is being used for each product. Premier’s decision to reduce the height of the drum demonstrates its determination to give its customers a solution that uses less resources, while also giving them more of the products they love at the same great price, and with freshness and quality assured. We’re delighted that they have adopted our paperboard packaging solution to meet their sustainability goals.”
Premier Foods is in the process applying the new height to all its gravy drums, which include chicken, onion, turkey and vegetable.