Digital DRS specialist appoints new chief financial officer

Steve Dawson

POLYTAG, the business behind new technology supporting digital deposit return schemes, has appointed Steve Dawson as chief financial officer (CFO).

Dawson, who Polytag said brings with him a ‘wealth of experience as a portfolio CEO and CFO of global manufacturing businesses’, will draw on his background in business growth and commercialisation to help Polytag progress its technology further.

Polytag CEO Alice Rackley said, “We are entering a crucial period of growth for our business and we need to ensure we have the right people and processes in place at the right time. Digital Deposit Return Schemes (DDRS) – one of the core areas of our business – are gaining momentum across the UK and we are seeing significant interest from brands and retailers looking to implement these schemes.

“And with the likely introduction of Extended Producer Responsibility in 2023 and the Plastics Packaging Tax in April 2022 – both of which will require manufacturers, brands and retailers to understand how their packaging is handled post-consumption – Steve will help ensure we are in the best possible position to support the industry as it navigates these changes. We very much look forward to growing the business with him.”

Steve Dawson added, “I am delighted to join the team at Polytag. I have spent many years working in global manufacturing businesses, particularly helping companies commercialise new technologies, so my experience will complement the business’ objectives. I am particularly excited about the level of innovation that I have seen which not only enables – but optimises – the packaging circular economy, helping protect our planet from a very real climate emergency.”

Polytag was founded in 2018. The company said its Describe, Tag and Trace technology supports the implementation of digital deposit return schemes thanks to a data sharing platform, unique packaging identification marking, and full circle supply chain visibility.