Coveris’ graphic services business Rivendell launches new brand

LEEDS-based graphic services provider Rivendell has launched a new brand and service offer to support growth in the FMCG retail sector.

As part of Coveris’ European packaging group, Rivendell provides graphic services solutions to a number of major UK brands.

With recent investments into plate making technology and digital solutions, the business revealed it has repositioned its service offer into the three ‘key’ areas of packaging, photography, and process solutions to ‘better segment its extensive capabilities and drive targeted growth in all three areas’.

With a new look, the new ‘brand’s best friend’ offering provides a full end-to-end service for brand implementation and commercialisation, taking consumer packaging from concept through to shelf and online.

Jim McAulay, Rivendell’s MD, said, “We’re really proud to have launched our new brand at the start of the year, putting us on an exciting new path for 2022. Over the years, Rivendell’s model has continued to grow and evolve to meet the needs of our dynamic client partners.

“This has resulted in a vast and truly unique service offering, supported by hugely talented and diverse teams. By reorganising our sales model into three expert areas under a new look brand, we can communicate what we do in a more simplified way, but with real knowhow in each area to drive our ambitious growth plans.”