THE BCMPA has revealed it is highlighting the benefits that can be achieved by outsourcing white label products to contract manufacturers at this year’s White Label World Expo.
Nine BCMPA members will be at the show, with the organisation stating that the growth in e-commerce has seen many brands and retailers looking to expand into new markets.
The BCMPA added that demand for an ‘agile, timely and cost-effective approach’ to the launch of new lines can be satisfied by engaging third-party suppliers with the capability and experience to react quickly. They can help bring new solutions to market without the time-consuming development and large capital investment usually involved, often by adapting an existing product with the client’s own branding.
Emma Verkaik, membership & marketing director at the BCMPA, said, “We have seen the number of BCMPA members offering white and private label services increase to almost 100, providing easy and headache-free access to new markets for clients. Increasingly, brands and suppliers are seeing the sense in being able to achieve cost-effective and agile speed-to-market in many sectors, in partnership with our members, providing all the skills, expertise, warehousing and logistics facilities needed to deliver the quality and scale required.”
The BCMPA revealed it has seen a growth of over 50% in enquiries for white label services from clients in the last year alone.
“The last two years has changed a lot of people’s outlooks on life and actually given them inspiration to try something new,” Verkaik added. “A white labelled product offers them the chance to start their own brand without much of the initial expense on product development.
“This can often help new entrants to the market gain an initial foothold while they develop their own specific range. I am sure this will continue and become more focused in the foreseeable future.”
The White Label World Expo takes place at ExCeL in London on March 2 and 3.
