L’Oréal to use recycled plastic pellets in packaging

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L’ORÉAL has struck a deal with Veolia to have the French firm supply high-quality recycled plastic for its packaging.

The plastic will be obtained through the processing of the plastic material present in waste derived from consumer packaging.

To guarantee ‘maximum’ health and safety for consumers, Veolia said the recycled plastic complies with food industry requirements and is subject to ‘very demanding’ certifications.

In order to meet the international certifications, the firm has adopted an ‘innovative’ pelletisation technology based on a system for the elimination of organic compounds to obtain ‘very high-quality’ plastic.

Johann Bonnet, vice-president of business development and strategic accounts at Veolia, said, “As a global champion of ecological transformation, Veolia is committed to reducing plastic waste and to promoting industrial ecology. We are delighted to support L’Oréal in achieving its sustainable development objectives, by providing our know-how in resource recovery and recycling.

“Our ambition is to be a privileged partner for all international brands wishing to develop sustainable packaging processes using recycled plastic all over the world in order to meet the major environmental challenges that face us all.”

Jacques Playe, packaging and development director of L’Oréal, added, “We are pleased to enter into this partnership with Veolia for the supplying of very high-quality recycled plastic dedicated to cosmetic packaging, because we share the same ambitions and values in terms of sustainable development. This will contribute to our sustainable development programme L’Oréal for the future, enabling us to achieve our 2030 ambitions and significantly improve the environmental footprint of our packaging.

“We are convinced that we will succeed in promoting the circular economy if we join forces with expert partners to attain common objectives. This approach can be referred to as working in an extended ecosystem.”