Kellogg’s launches ‘important’ Corn Flakes packaging trial

(Bruno Ismael Silva Alves, Shutterstock)

KELLOGG’S is to trial a fully paper-based liner in its Corn Flakes range to help shape its future packaging plans.

Launched in partnership with Tesco, a ‘small number’ of stores will stock the new packaging.

The firm’s technologists worked to create the paper-based inner packaging that it says can survive the process of filling and sealing, as well as the transportation to retailers.

It added that results of the trial are ‘crucial’ as it plans for fully recyclable cereal packaging, whether that be plastic liners or packs that are fully paper-based.

Chris Silcock, Kellogg UK and Ireland MD, said, “We know people want to do more to help the planet and that’s why we are working hard towards meeting our commitment of all Kellogg’s packaging being reusable, recyclable or compostable by the end of 2025. This important trial of fully paper cereal packaging ensures we have explored all our options.

“Ultimately, we would prefer plastic liners to be accepted in home recycling as our data tells us that they are better for the planet over the full life cycle of the packaging, but this trial ensures we have an alternative.”

Tesco grocery director, David Beardmore, added, “We are committed to working with our suppliers to remove, reduce, reuse and recycle packaging, particularly plastic. It’s great to see that Kellogg is trialling a paper cereal bag in our stores – our customers will be pleased that they can easily recycle the bag at home.

“We call on suppliers to test and roll out actions like this; using as little material as possible and making sure that necessary packaging is easy to recycle.”