Berry solution boasts on-shelf and sustainability appeal

BERRY M&H has launched a new standard design which aims to provide a complete pack and closure solution for cleaning products and give companies the chance to personalise the bottle.

The 500ml PET bottle can be specified with post-consumer recycled (PCR) content from 30% to 100% and is described as being widely recyclable.

The bottle features a 28mm neck diameter and is paired with Berry M&H’s polypropylene (PP) screw-on flip top cap. A large surface area is suitable for labelling, which allows companies to create ‘eye-catching’ graphics while still including all necessary product information.

Berry M&H claimed on-shelf appeal is further enhanced by the clarity of the PET, which helps to accentuate the colour of the product, and a choice of colours for the closure.

Martyn Magee, homecare and commercial sales lead for the Berry M&H Cluster, said, “This latest combination underlines Berry M&H’s commitment to developing solutions that enable brand owners to maximise both the on-shelf appeal and user-convenience of their packaging, while also helping them to meet their sustainability goals.”