Flexographic industry trade body confirms rebrand

Neil Jones

THE European Flexographic Industry Association has confirmed it has changed its name to Flexographic Industry Association UK as part of a rebranding exercise.

The announcement was made at the association’s gala awards dinner evening held on November 4th at the National Railway Museum in York.

Chairman Neil Jones said the new name better encompasses the organisation’s commitment to the UK flexographic market. The rebrand also includes a refreshed website and modernised logo.

Neil said, “Being a founding member of FTA Europe, the European umbrella association for flexo and following some of the most challenging months in recent history, with Brexit and Covid-19, the board felt it was the right time to better reflect our support and dedication to the UK flexographic printing industry.

“The new logo, branding and website embodies the forward-thinking and innovative nature of our sector. We will continue to champion the successes of the UK industry and, of course, promote the industry through lobbying stakeholder groups on key issues affecting both the UK and European print industry.

“Our fundamental principles remain unchanged. We will continue to lead from the front under the name FIAUK. Our new fully responsive, easy-to-navigate website means we can continue to offer the range of services our members expect, while offering new and dynamic experiences regarding training, education, events and more. With the rebrand, we believe FIAUK is perfectly positioned to meet the needs of the industry, both now and in the future.”