SMURFIT Kappa has announced the firm has developed a new sustainable packaging solution for detergent with McBride, a manufacturer of private label products for the cleaning and hygiene market.
The Click-to-Lock Pods Box is described as a 100% paper-based solution, which provides an alternative to the traditional plastic box for laundry pods.
The new product is said to reduce CO2 emissions by 32% during production and is 100% recyclable and biodegradable.
The Click-to-Lock Pods Box is tamper-proof thanks to a certified child-lock system in line with the International Association of Soaps, Detergents and Maintenance Products. Smurfit Kappa added that it is also moisture resistant, due to a varnish inside the packaging that provides a barrier against any type of moisture from accessing the contents. The pack has 25% more capacity than the previous plastic version.
Saverio Mayer, CEO of Smurfit Kappa Europe, said, “We are delighted to partner with such a prestigious company as McBride for this project. By combining our collective expertise, we have created this first-to-market innovative packaging solution that provides our customers with a child safe, cost effective and sustainable packaging option for laundry pods.”
Chris Smith, CEO of McBride plc, added, “This project is an excellent example of the success that comes from pooling expertise between suppliers and customers to deliver the innovation to support the essential move to more environmentally friendly products.”
The Click-to-Lock Pods Box is currently available in France and is due to be rolled out across Europe in the coming months.
